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Content Marketing

Consumers are increasingly distracted and wary of marketing. Work better, together, to plan and execute winning brand experiences that stand out in the feed and compel your audience to action.

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Orchestrate a Consistent Brand Experience

Suffuse each piece of content with the brand story across all channels, programs and audiences to optimize efforts.

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Align Your Digital & In-Market Experience

Avoid the unnecessary chaos of working in silos with fragmented, archaic tools. Start aligned and stay organized from concept to content delivery.

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Maximize Your Resources

Plan, create, share and elevate your brand’s assets to maximize content resources and stay focused on telling a consistent story.

The worlds best brands use Opal for Content Marketing

Bof A White

Use Case:Center of Excellence

Bank of America’s content marketing team deals with today’s challenges of working in a fast-paced, global digital market. Faced with dispersed authors and a lack of visibility, this team uses Opal as a central hub to build a content center of excellence, which allows them to consistently execute on their content strategy.