Why (and How) Opal is Solving Marketing Alignment >

Where Marketing Comes Together

Strategic Planner + Visual Calendar + Content Previews + Project Workflows

Trusted by leading brands everywhere

The Marketing Source of Truth

The best work comes together when people come together. Opal delivers alignment to organizations of all sizes by breaking down silos – and connecting strategy to execution. When they come together here, everyone drives more impact with features that provide unique value for every level, from creators to managers and executives.

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Who is Opal For?


Focus on marketing that moves the needle, while cutting busywork.


Coordinate the team & strategy in your shared source of truth.


Understand how tactics ladder up to the big-picture strategy.


Streamlining organizational processes so everyone works better.

Plan together in your Source of Truth

Create big-picture ideas and tactical rollouts – in a space that connects strategy to execution.

Discover planning >

Create true-to-life content previews

Prevent off-brand messaging by seeing your campaigns and content as they’ll appear in-market.

Preview your marketing >

See your tactics on the visual calendar

Understand exactly how the brand is going to market – and make changes in real time! .

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Opal by the numbers
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faster content creation
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faster content approvals
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ROI through time saved in Opal
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“Where Opal really shines is allowing us to truly collaborate in a meaningful way across teams, functions, and channels, and to visualize the final planned content and campaigns on a timeline.”
Joe Curry
Director, Digital Content Strategy
“As soon as a project is kicked off, we put everything into Opal: the brief, timeline, due dates, content, etc. Instead of checking three systems, all the teams that need that information now have a single source of truth.”
Angelic Crippen
Project Manager, Creative & Brand Marketing Operations

Built for Enterprise Success

Explore the marketing planning platform made for solving the challenges of working at scale. See how time-saving solutions, security, and dedicated user support make for an enterprise-grade marketing platform.

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Work Your Way in Opal

No need to brace for change management because Opal makes it easy to work your way. With our suite of integrations, you can create, design, and develop using your favorite programs – then bring the work into context here.

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See your marketing plans in Opal today

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