Your Visual Home for
Plans, Campaigns & Content
With everything in one place, you can operate at the speed of AI without losing the soul of your brand.
Where Leading Brands Bring Marketing Together
See how SAP & Starbucks connect strategy to execution by bringing hundreds of marketers together across channels, teams and regions.
Great strategy dies in the execution gap
Leaders set the vision. Teams create content. But somewhere
in the middle — buried in spreadsheets, decks and PR tools —
lies the connection thread. Leaving everyone in the dark.
Marketing Strategy Connected to Execution
Create and collaborate on strategic plans your teams can actually use – not static documents that disappear once execution begins. Opal keeps strategy connected to in-market execution, directly showing how campaigns, content, and initiatives align to the priorities they were built to support. In Opal, you’ll instantly see what’s happening, what matters most, and how the results should inform what comes next.
The Organization Stays Aligned
Take control of your marketing here. Opal gives teams one place to plan the work, manage the workflows, and see how every asset fits into the bigger picture. So when leadership asks what’s happening, what’s working, or what needs to change – you already have the answer at hand.
How Marketing Work Should Feel
Stop wasting time chasing approvals, hunting for briefs, or building wrap-up decks from scratch. Opal organizes that context, so you’ll find everything you need in seconds to do great work that moves the needle. Supported by the marketing AI built to have your back (not take your job), you can automate what makes sense and focus your attention on what matters most.
Organizational Value – Not Hype
Opal is AI, thoughtfully built for enterprise marketing organizations. Instead of the default marketing LLM promise of speed at scale, Opal gives marketers what they really need: instant context to guide better work. By automatically surfacing the relevant strategy, content, workflows, approvals, and performance signals behind every initiative, Opal serves as a force multiplier for your entire organization.
Built for Enterprise Success
Explore the marketing planning platform made for solving the challenges of working at scale. See how time-saving solutions, security, and dedicated user support make for an enterprise-grade marketing platform.
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Work Your Way in Opal
No need to brace for change management because Opal makes it easy to work your way. With our suite of integrations, you can create, design, and develop using your favorite programs - then bring the work into context here.
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